So, the Better Business Bureau won't accept my complaint and Target has turned a blind eye to this issue.
I was one of the many people that Target has decided to upset by not honoring the price tag for a Britax Marathon car seat. It was shown as being priced at $42.99 with free shipping on their web site. A super fantastic deal. I placed my order and received a confirmation e-mail. The next day, I checked my order and from Target's account page, at one point it was there and later in the day it was gone. I later received this e-mail from Target:
Greetings from Target.com.WHAT? You know, I don't really feel like a valued guest right now. I feel like I've been duped. You offer something on your Web site, you honor the price. Mistakes happen to everyone. If I incorrectly priced something on my Etsy shop, do you think I could turn around and tell the buyer "oops, sorry!" NO. I couldn't and I WOULDN'T. It is an ethical issue to me. I respect my buyers and it is obvious that Target is indeed a corporation and cares about one thing, their bottom line.
Due to an unexpected error, the following item(s) you have ordered
were incorrectly priced at the time of your order.
Britax Marathon Convertible Car Seat - Granite
We're sorry, but we are unable to offer this item for the incorrect
price. The correct price is $279.99. We have canceled your order for
this item. If you would like to order this item at the correct price,
please visit Target.com to check for availability.
Despite our best efforts, a small number of items on our site are
occasionally mis-priced. We do, however, verify prices as part of our
shipping procedures. If we discover that an item's correct price is
higher than our stated price, we will either contact you for
instructions before shipping or cancel your order and notify you of
the cancellation. This pricing policy is posted in the Help section
Again, we're sorry for any inconvenience this may have caused
you. Thank you for being our valued guest.
Guest Service Department
So, bye Target. No holiday shopping for me or my family there and I encourage others to do the same. Buy handmade, buy local, buy from the small folks.